This commit adds all of cms.

These keys are now objects with a limited interface, and the particular
internal representation is managed by the data storage layer (the
modulestore).

For the LMS, there should be no outward-facing changes to the system.
The keys are, for now, a change to internal representation only. For
Studio, the new serialized form of the keys is used in urls, to allow
for further migration in the future.

Co-Author: Andy Armstrong <andya@edx.org>
Co-Author: Christina Roberts <christina@edx.org>
Co-Author: David Baumgold <db@edx.org>
Co-Author: Diana Huang <dkh@edx.org>
Co-Author: Don Mitchell <dmitchell@edx.org>
Co-Author: Julia Hansbrough <julia@edx.org>
Co-Author: Nimisha Asthagiri <nasthagiri@edx.org>
Co-Author: Sarina Canelake <sarina@edx.org>

[LMS-2370]

The iframe was generated with autoplay=1, which, sometimes, would cause
the video to play in the background.

with code to translate between addressing schemes based on app
and persistence layer addressing scheme specification.

STUD-1206

STUD-948

STUD-946
STUD-947

Authors can upload an image (or choose an existing one) from the
settings page, using the in-context uploader from PDF
textbooks. Includes tests for backwards compatibility with XML courses
-- they used a magic filename (images/course_image.jpg) which is
mapped to a location in the Mongo contentstore.

Still needs some UX work, though the backend plumbing is there.

Update existing tests and provide new ones to test new paradigm.

a partial descriptor. 
Use 400 not the contrived 515 for malformed html.

Addressed some of Christina's review comments.

speeds and don't use the video/default.yaml format.

Add unit tests.

change.