This commit pulls in changes from #4487 that implements keyword
substitution for bulk emails. With these changes, an instructor can
include keywords in their bulk emails which will be automatically substituted
with the corresponding value for the recepient of the email. Keywords are
of the form %%keyword%%, and the keywords implemented in this commit include:

%%USER_ID%% => anonymous_user_id
%%USER_FULLNAME%% => user profile name
%%COURSE_DISPLAY_NAME%% => display name of the course
%%COURSE_END_DATE%% => end date of the course

Client-side validations have also been implemented to ensure that only emails
with well-formed keywords can be sent.
The architecture is designed such that adding in new keywords in the future
would be relatively straight-forward.

Add the ability for Microsites to be able to send appropriately branded emails rather than the default system installed version

fix tests. Update Admin views/forms.

enforce uniqueness constraint in the Admin ModelForm submissions

Update bok_choy cached DBs with new schema changes

PR feedback

This commit adds the non-courseware lms/djangoapps and lms/lib.

These keys are now objects with a limited interface, and the particular
internal representation is managed by the data storage layer (the
modulestore).

For the LMS, there should be no outward-facing changes to the system.
The keys are, for now, a change to internal representation only. For
Studio, the new serialized form of the keys is used in urls, to allow
for further migration in the future.

Co-Author: Andy Armstrong <andya@edx.org>
Co-Author: Christina Roberts <christina@edx.org>
Co-Author: David Baumgold <db@edx.org>
Co-Author: Diana Huang <dkh@edx.org>
Co-Author: Don Mitchell <dmitchell@edx.org>
Co-Author: Julia Hansbrough <julia@edx.org>
Co-Author: Nimisha Asthagiri <nasthagiri@edx.org>
Co-Author: Sarina Canelake <sarina@edx.org>

[LMS-2370]

RFC 2822 states that line lengths in emails must be less than 998.
Some MTA's add newlines to messages if any line exceeds a certain
limit (the exact limit varies). Sendmail goes so far as to add
'!\n' after the 990th character in a line. To ensure that bulk
mail messages look consistent long lines are wrapped to a
conservative length.

LMS-1466

LMS-2134

Adds the edX Marketing-approved template as html default.

Includes Data + Schema migrations for optout email -> user.id change.
Note that migrations should be reversible.

Switch to using decorators; refactor and cleanup tests.

 Delay for possible race condition with fetching course email object.
 Use settings.SITE_NAME for host name to generate email footer url.

Adds a new Email link to the instructor dashboard for frontend interface to send
email to course members. Adds a feature flag ENABLE_INSTRUCTOR_EMAIL to toggle this.
Creates a new djangoapp bulk_email that handles this action by getting the recipient
list and batching the emails to different celery tasks to do the actual sending.
Requires lynx package to convert HTML email to plaintext. Handles SMTP errors by
retrying or falling through to the next email. Adds the option to opt out of course
specific emails in the user dashboard with an Email Settings link for each course.
Uses severable configurable settings with defaults. DEFAULT_BULK_FROM_EMAIL
specifies the from address for email. EMAILS_PER_TASK specifies the number of emails
each celery task takes on. EMAIL_HOST, EMAIL_PORT, EMAIL_HOST_USER,
EMAIL_HOST_PASSWORD, and EMAIL_USE_TLS for the SMTP email backend settings.

Co-authored-by: Akshay Jagadeesh <akjags@gmail.com>