Implements keyword sub feature for bulk emails
This commit pulls in changes from #4487 that implements keyword substitution for bulk emails. With these changes, an instructor can include keywords in their bulk emails which will be automatically substituted with the corresponding value for the recepient of the email. Keywords are of the form %%keyword%%, and the keywords implemented in this commit include: %%USER_ID%% => anonymous_user_id %%USER_FULLNAME%% => user profile name %%COURSE_DISPLAY_NAME%% => display name of the course %%COURSE_END_DATE%% => end date of the course Client-side validations have also been implemented to ensure that only emails with well-formed keywords can be sent. The architecture is designed such that adding in new keywords in the future would be relatively straight-forward.
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