STUD-565

Embedded discussion component defaults to "Discussion"
Blank HTML page defaults to "Text"
Video component defaults to "Video"

These default names show up in tooltips.

Instead, we use XModule field default values when creating an empty
XModule. Driven by this use case, we also allow for XModules to be
created in memory without being persisted to the database at all. This
necessitates a change to the Modulestore api, replacing clone_item with
create_draft and save_xmodule.

This standardizes the XModule field default values to be the same as the
values that are presented by studio when a component is added to a
course.