[PERF-303] Integer XBlocks/XModules into the static asset pipeline.

This PR, based on hackathon work from Christina/Andy, implements a way to discover all installed XBlocks and XModules and to enumerate their public assets, then pulling them in during the collectstatic phase and hashing them.  In turn, the methods for generating URLs to resources will then returned the hashed name for assets, allowing them to be served from nginx/CDNs, and cached heavily.

PLAT-280

PLAT-221

[PLAT-217]

This commit adds all of cms.

These keys are now objects with a limited interface, and the particular
internal representation is managed by the data storage layer (the
modulestore).

For the LMS, there should be no outward-facing changes to the system.
The keys are, for now, a change to internal representation only. For
Studio, the new serialized form of the keys is used in urls, to allow
for further migration in the future.

Co-Author: Andy Armstrong <andya@edx.org>
Co-Author: Christina Roberts <christina@edx.org>
Co-Author: David Baumgold <db@edx.org>
Co-Author: Diana Huang <dkh@edx.org>
Co-Author: Don Mitchell <dmitchell@edx.org>
Co-Author: Julia Hansbrough <julia@edx.org>
Co-Author: Nimisha Asthagiri <nasthagiri@edx.org>
Co-Author: Sarina Canelake <sarina@edx.org>

[LMS-2370]

Make XBlock client-side runtimes proper classes, so that handlerUrl can
be defined in a per-runtime way, and we can have multiple runtimes on a
single page.

[LMS-1630][LMS-1421][LMS-1517]

[LMS-1614]