Try and get fpm to match exclude patterns

rakefile

@@ -92,11 +92,11 @@ task :package do
             "--verbose",
             "--after-install=#{postinstall.path}",
             "--prefix=#{INSTALL_DIR_PATH}",
-            "--exclude=build",
+            "--exclude=build/**",
             "--exclude=rakefile",
-            "--exclude=.git",
+            "--exclude=.git/**",
             "--exclude=**/*.pyc",
-            "--exclude=reports",
+            "--exclude=reports/**",
             "-C", "#{REPO_ROOT}",
             "--provides=#{PACKAGE_NAME}",
             "--name=#{NORMALIZED_DEPLOY_NAME}",