Add email template for verified certificate date

docs/en_us/course_authors/source/change_log.rst

@@ -13,7 +13,9 @@ October, 2014
 
    * - Date
      - Change
-   * - 10/29/2014
+   * - 10/30/14
+     - Added :ref:`email template<Verified Registration Reminder>` for reminding students of last day to register for verified certificates.
+   * - 10/29/14
      - Added information about course start time visibility to :ref:`The Course Start Date`.
    * - 10/28/14
      - Added section for :ref:`Show Reset Button` in :ref:`Problem Settings`

docs/en_us/course_authors/source/releasing_course/course_launching.rst

@@ -323,6 +323,7 @@ milestones, as models for your own course communications.
 
 * :ref:`Prelaunch Reminder`
 * :ref:`Launch Day Welcome`
+* :ref:`Verified Registration Reminder`
 * :ref:`Midcourse Encouragement`
 * :ref:`Midcourse Events`
 * :ref:`Technical Issue`
@@ -413,6 +414,37 @@ personally introduces the course team leader. Search for the values enclosed by
 
   {name} and the {course number} staff
 
+.. _Verified Registration Reminder:
+
+=============================================
+Reminder to Register for Verified Certificate
+=============================================
+
+After your course has launched, you can send an email to remind students that
+the last day to register for a verified certificate is approaching. You can use
+this template as a starting point for your own message; search for the values
+enclosed by {braces} and replace them with information for your course.
+
+::
+
+  Subject: Earn an edX verified certificate for {course name}!
+
+  Dear students, 
+
+  Interested in using an edX certificate to bolster a college application or to
+  advance your career? With an edX verified certificate, you can demonstrate to
+  colleges, employers, and colleagues that you successfully completed a
+  challenging edX course, while helping to support the edX mission.
+
+  We would like to remind you that {date} is the last day to register for a
+  verified certificate in {course name}. Registering for a certificate is easy!
+  Just go to this course on your edX dashboard and click "Challenge Yourself".
+
+  Good luck!
+
+  {name} and the {course number} staff
+
+
 .. _Midcourse Encouragement:
 
 ==========================