updated with link to release

README → README.md

@@ -3,8 +3,9 @@ edX Demonstration Course
 
 This is a demonstration course you can import into edX Studio.
 
-Create an empty course then, under Tools, select Import and choose the
-gzipped tarball.
+ * Download the [gzipped tarball](https://github.com/edx/edx-demo-course/releases/download/1.0/edx_demo_course_1_0.tar.gz). 
+ * In Studio, create an empty course
+ * Under Tools, select Import and choose the downloaded, gzipped tarball.
 
 All content is made available under a Creative Commons BY-NC-SA 3.0 US License
 (see <http://creativecommons.org/licenses/by-nc-sa/3.0/us/>)