Installing Rubinius would print "BUILD FAILED" at the `bundle` step but
the installation would proceed nevertheless and finish successfully.

It turns out that the `command ...` expression will trigger the ERR trap
on failure even when it's a part of `||` list or a condition inside an
`if` statement. This defies how the ERR trap is supposed to work, so the
workaround is to execute it in a subshell which doesn't inherit the ERR
trap of its parent.