venv_dir -> edxapp_venv_dir

playbooks/roles/apache/templates/lms.j2

-WSGIPythonHome {{venv_dir}}
+WSGIPythonHome {{ edxapp_venv_dir }}
 WSGIRestrictEmbedded On
 
 <VirtualHost *:{{apache_port}}>
@@ -15,9 +15,9 @@ WSGIRestrictEmbedded On
 
     SetEnv SERVICE_VARIANT lms
     
-    WSGIScriptAlias / {{edxapp_code_dir}}/lms/wsgi_apache_lms.py
+    WSGIScriptAlias / {{ edxapp_code_dir }}/lms/wsgi_apache_lms.py
 
-    <Directory {{edxapp_code_dir}}/lms>
+    <Directory {{ edxapp_code_dir }}/lms>
     <Files wsgi_apache_lms.py>
         Order deny,allow
         Allow from all
@@ -39,7 +39,7 @@ WSGIRestrictEmbedded On
         require valid-user
     </Location>
 
-    WSGIDaemonProcess lms user=www-data group=adm processes=1 python-path={{edxapp_code_dir}}:{{venv_dir}}/lib/python2.7/site-packages display-name=%{GROUP}
+    WSGIDaemonProcess lms user=www-data group=adm processes=1 python-path={{ edxapp_code_dir }}:{{ edxapp_venv_dir }}/lib/python2.7/site-packages display-name=%{GROUP}
     WSGIProcessGroup lms
     WSGIApplicationGroup %{GLOBAL}
     
@@ -48,4 +48,4 @@ WSGIRestrictEmbedded On
     LogFormat "%{X-Forwarded-For}i %l %u %t \"%r\" %>s %O \"%{Referer}i\" \"%{User-Agent}i\" %D" apache-edx
     CustomLog ${APACHE_LOG_DIR}/apache-edx-access.log apache-edx
 
-</VirtualHost>
\ No newline at end of file
+</VirtualHost>