Entrypoint can't be overridden, it should not be used this way.

docker/build/ecommerce/Dockerfile

@@ -4,11 +4,11 @@ MAINTAINER edxops
 RUN apt-get update
 
 ADD . /edx/app/edx_ansible/edx_ansible
-COPY docker/build/ecommerce/ansible_overrides.yml /
 WORKDIR /edx/app/edx_ansible/edx_ansible/docker/plays
 
 COPY docker/build/ecommerce/ansible_overrides.yml /
 RUN /edx/app/edx_ansible/venvs/edx_ansible/bin/ansible-playbook ecommerce.yml -i '127.0.0.1,' -c local -t "install:base,install:system-requirements,install:configuration,install:app-requirements,install:code" -e@/ansible_overrides.yml
-COPY docker/build/xqueue/docker-run.sh /
-ENTRYPOINT ["/docker-run.sh"]
+COPY docker/build/ecommerce/docker-run.sh /
+
+CMD ["/docker-run.sh"]
 EXPOSE 8130