change user password/doesn't work without force

playbooks/roles/rabbitmq/tasks/main.yml

@@ -263,6 +263,7 @@
   rabbitmq_user:
     user: "{{ item[0].name }}"
     password: "{{ item[0].password }}"
+    force: yes
     read_priv: '.*'
     write_priv: '.*'
     configure_priv: '.*'