slight tweak to 'who uses'

bestpractices.html

@@ -149,6 +149,7 @@ s.parentNode.insertBefore(ga, s);
      class="dropdown-toggle">Page</a>
   <span class="localtoc"><ul>
 <li><a class="reference internal" href="#">Best Practices</a><ul>
+<li><a class="reference internal" href="#always-mention-state">Always Mention State</a></li>
 <li><a class="reference internal" href="#group-by-roles">Group By Roles</a></li>
 <li><a class="reference internal" href="#directory-organization">Directory Organization</a></li>
 <li><a class="reference internal" href="#bundling-ansible-modules-with-playbooks">Bundling Ansible Modules With Playbooks</a></li>
@@ -183,6 +184,12 @@ s.parentNode.insertBefore(ga, s);
   <div class="section" id="best-practices">
 <h1>Best Practices<a class="headerlink" href="#best-practices" title="Permalink to this headline">¶</a></h1>
 <p>Here are some tips for making the most of Ansible.</p>
+<div class="section" id="always-mention-state">
+<h2>Always Mention State<a class="headerlink" href="#always-mention-state" title="Permalink to this headline">¶</a></h2>
+<p>The &#8216;state&#8217; parameter is optional to a lot of modules.  Whether state=present or state=absent, it&#8217;s always
+best to leave that parameter in your playbooks to make it clear, especially as some modules support additional
+states.</p>
+</div>
 <div class="section" id="group-by-roles">
 <h2>Group By Roles<a class="headerlink" href="#group-by-roles" title="Permalink to this headline">¶</a></h2>
 <p>A system can be in multiple groups.  See <a class="reference internal" href="patterns.html"><em>Inventory &amp; Patterns</em></a>.   Having groups named after things like

rst/who_uses_ansible.rst

 Who Uses Ansible
 ================
 
-Ansible is used by all sorts of organizations from hosted web applications, media companies, consultancies, and ISVs.   Some of these include:
+Ansible is used by all sorts of organizations from hosted web applications, media companies, universities, consultancies, and ISVs -- all over the world. Some of these users include:
 
 ==================================================  ===================================================
 Who They Are                                        What They Do

who_uses_ansible.html

@@ -175,7 +175,7 @@ s.parentNode.insertBefore(ga, s);
    
   <div class="section" id="who-uses-ansible">
 <h1>Who Uses Ansible<a class="headerlink" href="#who-uses-ansible" title="Permalink to this headline">¶</a></h1>
-<p>Ansible is used by all sorts of organizations from hosted web applications, media companies, consultancies, and ISVs.   Some of these include:</p>
+<p>Ansible is used by all sorts of organizations from hosted web applications, media companies, universities, consultancies, and ISVs &#8211; all over the world. Some of these users include:</p>
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