This commit implements STUD-1490, allowing creation of components
on the container page. It also enables the delete and duplicate
buttons now that new content can be created that would benefit.

Note that it also creates shared functionality for adding components,
and refactors the unit page to use it too.

This commit adds all of cms.

These keys are now objects with a limited interface, and the particular
internal representation is managed by the data storage layer (the
modulestore).

For the LMS, there should be no outward-facing changes to the system.
The keys are, for now, a change to internal representation only. For
Studio, the new serialized form of the keys is used in urls, to allow
for further migration in the future.

Co-Author: Andy Armstrong <andya@edx.org>
Co-Author: Christina Roberts <christina@edx.org>
Co-Author: David Baumgold <db@edx.org>
Co-Author: Diana Huang <dkh@edx.org>
Co-Author: Don Mitchell <dmitchell@edx.org>
Co-Author: Julia Hansbrough <julia@edx.org>
Co-Author: Nimisha Asthagiri <nasthagiri@edx.org>
Co-Author: Sarina Canelake <sarina@edx.org>

[LMS-2370]

Part of STUD-847.