Updated README

- Updated title to mention the common name for this service (forums)
- Moved notes about devstack closer to top of development section.
- Noted default values for Elasticsearch and MongoDB servers
- Added Travis build status

README.rst

@@ -2,37 +2,43 @@ Part of `edX code`__.
 
 __ http://code.edx.org/
 
-comment_as_a_service
-====================
+edX Comments Service/Forums   |Travis|_
+=======================================
+.. |Travis| image:: https://travis-ci.org/edx/cs_comments_service.svg?branch=master
+.. _Travis: https://travis-ci.org/edx/cs_comments_service
 
 An independent comment system which supports voting and nested comments. It
 also supports features including instructor endorsement for education-aimed
 discussion platforms.
 
-Running The Server
-----
-Elasticsearch and MongoDB servers need to be available, and correctly referenced
-in config/application.yml and config/mongoid.yml, respectively.
-
-Before the server is first run, ensure gems are installed by doing ``bundle install``.
-
-To run the server, do ``ruby app.rb [-p PORT]`` where PORT defaults to 4567.
 
+Running the Server
+------------------
 If you are running cs_comments_service as part of edx-platform__ development under
 devstack, it is strongly recommended to read `those setup documents`__ first.  Note that
 devstack will take care of just about all of the installation, configuration, and
-service management on your behalf.
+service management on your behalf. If running outside of devstack, continue reading below.
 
 __ https://github.com/edx/edx-platform
 __ https://github.com/edx/configuration/wiki/edX-Developer-Stack
 
+This service relies on Elasticsearch and MongoDB. By default the service will use the Elasticsearch server available at
+`http://localhost:9200` and the MongoDB server available at `localhost:27017`. This is suitable for local development;
+however, if you wish to change these values, refer to `config/application.yml` and `config/mongoid.yml` for the
+environment variables that can be set to override the defaults.
+
+Before the server is first run, ensure gems are installed by doing ``bundle install``.
+
+To run the server, do ``ruby app.rb [-p PORT]`` where PORT defaults to 4567.
+
+
 Running Tests
-----
+-------------
 To run tests, do ``bundle exec rspec``.  Append ``--help`` or see rspec documentation
 for additional options to this command.
 
-Internationalization and Localization
-----
+Internationalization (i18n) and Localization (l10n)
+---------------------------------------------------
 
 To run the comments service in a language other than English, set the
 ``SERVICE_LANGUAGE`` environment variable to the `language code` for the